Now celebrating their 15th year The Drum Cream Awards reward the very best talent in creative advertising and design across the Midlands, East, South West, Wales.

KEY DATES FOR YOUR DIARY: 

  • ENTRY DEADLINE - 8 SEPTEMBER
  • FINALISTS ANNOUNCED - 20 OCTOBER 
  • AWARDS CEREMONY - 22 NOVEMBER 

Background

Recognising and rewarding regional talent for 15th years The Drum Cream Awards are proud to showcase the very best creative work from Midlands, East, South West & Wales.  
Check if you are eligible to enter by expanding the 'who can enter' section below.

 

Why Enter?

  • Gain positive PR
  • Stand out from competitors
  • Make your brand/agency famous
  • Personal and staff development
  • Be seen as ‘award winning’
  • Highlight to customers and clients that they are associated with the best
  • To win a coveted Cream Award

Who can Enter?

 

Anyone producing great creative work provided your postcode is one of the following;

South West & Wales:

BA, BH, BS, CF, DT, EX, GL, HR, LL, LD, NP, PL, PO, RG, SA, SN, SO,

SP, SY, TA, TR, TQ, GY, JE

Midlands & the East:

AL, B, CB, CV, DE, DY, HP, IP, LE, LN, LU, MK, NG, NN, NR, PE, OX,

SG, ST, TF, WR, WS, WV
 

Including: Advertising Agencies, Design Consultancies, Digital Agencies, Direct Mail Companies, Production Companies, Marketing Agencies, PR Consultancies, In-house Creative Teams, In-house Marketing Teams, Media Buying Agencies etc.

 

What is Eligible?

Material entered must have been published, displayed, broadcast or mailed between 31 August 2016 and 8 September 2017.

Work that was previously submitted into the awards is not eligible. 

How Much Does it Cost to Enter?

First entry: £99 + VAT
Additional entries: £90 + VAT

You may enter as many categories as you like but each must be treated as a separate entry and payment made for each. If you need any help selecting the most appropriate categories get in touch with one of the team who will be happy to advise.

PLEASE NOTEThe additional entry rate of £90 will only apply when you checkout and pay for all entries at the same time.
Members of The Drum Network receive a 10% discount off the entry fee.
 

How Do I Enter?

  • Register or log in & download the entry pack.
  • The website is now on our new multiplatform so if you have previously registered for these awards, you will need to do so again.
  • Decide what categories you are going to enter. You may enter as many categories as you like but each must be treated as a separate entry and payment made for each.
  • To add an entry, go to the dashboard in the menu at the top of the page and choose ‘Add an Entry’ from the drop down.
  • You will be asked to provide a summary, please add a short description of no more than 60 words as an overview of the project. In the event your entry is nominated this text will be used on the website to give insight into the project.
  • You are also able to acknowledge another agency if the work has been jointly created.
  • You will also need to use the entry report section to write some additional text on your entry. Please see submission formats for category requirements. Please note: This text is used to offer the judges additional context into your work, it WILL NOT be included in the scoring process. Please upload as a PDF document only. 
  • Upload hi-res images of your work and any supporting YouTube or Vimeo video URLs - you will also have to send in mounted artwork etc for judging via post for some categories.
    Please note: Images and videos supplied will go live on our website and will be used in any ongoing communications in the event of a nomination.
  • At least one image must be uploaded (file limit 10MB. Accept jpg, gif or png files). The first image will be used in listings of entries and during the show if nominated.
  • Once you have uploaded all of your entries, go to the dashboard in the menu at the top of the page, chose ‘My Entries’ from the drop down, add all to your basket and proceed with payment from there.
  • Once payment is processed you will be sent a confirmation email and a receipt will be posted out to you.
  • If you would like to make any changes to your entry, please do so before you submit as changes cannot be made after this stage.
  • All entries must be made by the deadline on 8 September 2017.
  • All entries received after the initial deadline will be subject to a 10% late fee.
  • Entries and payment should be made online and hard copies posted in for judging. Please only send your physical entries once you have completed the online submission.

Submission Formats

 

SUBMISSION FORMATS
Once you have submitted and paid online please prepare and post physical entries for judging to:
Pepe Terry
The Cream Awards
The Drum, 4th floor Mercat Building
26 Gallowgate
Glasgow
G1 5AB

IMPORTANT: All posted entries MUST include an individual entry form, loosely attached (do not glue) to the back of each physical submission. You will find this entry form at the back of this document.
Please note: these must be received by the deadline.

 

PRESS/ PRINT / OUTDOOR/ DESIGN / CRAFT
Please submit mounted artwork OR physical products.

Mounted artwork: Maximum board size A2 – maximum 2 boards
Physical products: Please send in any physical products for judging such as packaging, books etc. 

RADIO
Upload your file to Sound Cloud (if you haven’t done so already) and copy the embedded code into the box provided.
Please upload your script as a pdf in the ‘entry report section’.

TV/CINEMA / DIGITAL 
Mounted artwork is not required.
Upload the YouTube embedded code on the website with your entry plus 3 screen grabs/stills.

Please note that due to the high volume of entries received we are unable to return submissions unless they are rare or of high value. Should you need your work returned please confirm by email and include a note loosely attached to the entry.

REPORT
With each entry as well as your 60 word summary for the website it is advised to write a short 100-500 max word summary/rationale to explain the brief and basic
thought process behind your entry.
You will not be judged on this. Often judges ask for more details about certain entries and this ensures they have that information to hand.
What to include:
Purpose - The client and what element of their campaign it was for
Budget - Method of output - Where it was displayed
Results - Any increases it generated for the client
This should be converted to pdf and uploaded in the ‘Private Media’ section.
Please note: this is not essential but advised.

What Are The Judges Looking For?

The panel will be looking for a combination of great craft, design and execution.

They will be impressed by concepts that make them smile, does a job and that makes them think ‘God, I wish I'd have thought of that.’
 

 

General rules

1. The awards are open to any individual or organisation (unless otherwise stated) based in the following postcode areas:

South West & Wales:

BA, BH, BS, CF, DT, EX, GL, HR, LL, LD, NP, PL, PO, RG,

SA, SN, SO, SP, SY, TA, TR, TQ, GY, JE

Midlands & the East:

AL, B, CB, CV, DE, DY, HP, IP, LE, LN, LU, MK, NG, NN, NR,

PE, OX, SG, ST, TF, WR, WS, WV

2. Material entered must have been published, displayed, broadcast or mailed between 31 August 2016 and 8 September 2017. Work entered into previous Cream Awards will NOT be eligible.

3. The organisers reserve the right to verify that all entries have been commercially produced for a commercialclient. Proof of publication or transmission may be requested.

4. All advertising entries submitted should conform to the British Codes of Advertising and Sales Promotion. Any entry that has a complaint upheld against it by the Advertising Standards Authority will be disqualified.

5. The organisers reserve the right to retain entries for subsequent publication/exhibition in connection with the awards.

6. Whilst every care will be taken in the storage of entries, the organisers will not accept responsibility for loss or damage of entries.

7. Unfortunately, we cannot return entries.

8. The judges reserve the right to re-allocate entries that in their view are incorrectly entered into the wrong category.

9. The judges’ decision is final.

10. Due to the number of entries received, no feedback can be given.

11. Work entered into more than one category must be treated as a completely separate entry and payment should be made for each.

12. All work will be automatically considered for these categories but cannot be entered directly into.

13. A campaign is made up of three or more entries except a television campaign, which is made up of 2 entries.

14. Best item of self-promotion is work created for the submitting agency by the submitting agency.

15. Each entry must be accompanied by a separate individual entry form. As the judging is anonymous, please ensure that the forms are attached loosely to the back of entries.

16. All entries must be supplied in the specified format.

17. Only entries received with the correct payment will be considered by the judges.

18. If any entry is found to be contravening the rules – either during the judging or after the presentation – the submitting company will be disqualified. In this instance, any awards given must be returned.

19. Entry fees will be non-refundable.

20. You may enter one advert into the outdoor, press & broadcast categories except when entering into a campaign category. If you wish to enter more than one, separate payment must be made for each.

21. Entries must be received by 5pm on 8 September 2017. Entries received after this time will be subject to a 10% late fee.

22. All entries must be entered online and paid for. Supporting boards for entries in all categories (except Digital) should be posted to:

Pepe Terry

Cream Midlands

4th Floor, Mercat Building

26 Gallowgate

Glasgow G1 5AB

Awards Ceremony 2017

The winners of the 2017 Drum Cream Awards will be announced on 22 November at The Jam House, Birmingham.

What better way to celebrate your hard work than with a team night out and collect any award wins in person.
There's no need to don the bow tie for this awards show, we simply need you there to enjoy a night of drinks and dancing.

Included in your ticket is:

  • A welcome drink
  • Networking with the industry's top brands and agencies in your area
  • A selection of canapees
  • The awards presentation
  • Followed by a live band to round-up the evening with celebrations and dancing!